Master of Marketing (MMKG) learners at the Schulich School of Business are highly skilled in both strategic marketing theory and practical application. They are equipped with analytical, creative, and digital skills that enable them to tackle real-world marketing challenges effectively.

By offering our learners a paid internship, companies will benefit from:

• Fresh insights & innovative ideas from marketing professionals in training
• Hands-on execution of marketing strategies with an emphasis on ROI-driven solutions
• Strong analytical capabilities, including market research and performance measurement
• Proficiency in digital marketing, content creation, SEO, and social media engagement
• Critical thinking & problem-solving skills that contribute to strategic decision-making
• Professionalism & adaptability to diverse industries and marketing roles

Expected Outcomes (Activities Learners Will Engage In):

• Marketing Strategy & Execution – Learners will apply academic marketing concepts to real-world projects, assisting businesses in research, campaign planning, and execution.
• Data-Driven Insights – Through analytics, A/B testing, and performance measurement, learners will assess marketing effectiveness and recommend improvements.
• Digital & Content Marketing – Learners will create and implement engaging content strategies across multiple platforms.
• Brand Positioning & Consumer Engagement – Learners will develop and refine brand messaging to align with market trends and consumer behavior.

Deliverables for Employers:

• Marketing Reports – Data analysis, competitor research, consumer insights, and campaign performance reports (PDF, PowerPoint)
• Content Strategy Plan – Social media calendar, blog outlines, email marketing strategy (Google Docs, Word, PDF)
• Campaign Execution & Analytics – Performance reports on paid ads, SEO, email marketing, and social media engagement (Google Sheets, Excel, PowerPoint)
• Marketing Presentations – Final strategic recommendations based on the internship experience (PowerPoint, Google Slides)
• Workplace Documentation – Learners will maintain weekly activity logs and submit a final reflective report on their contributions and learnings (Word, PDF)